There’s no denying Madison Avenue has made staggering amounts of money for large corporations, but its slick strategies and persuasive campaigns have done nothing for the little guy. Yet once you get outside of Midtown Manhattan you’d be amazed how far a marketing budget can go. (Or any major city, for that matter.) So we packed up our Fortune 500 brand experience, said farewell to agency overhead, and setup shop some 923 miles from Madison Ave in the Wisconsin countryside to start lining the little guy’s pockets.