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Landmark Credit Union TV

Most advertising for retail banking can be summed in one phrase: “We’re here for you.” Of course, which bank or credit union isn’t? Fact is, people don’t entertain thoughts of their bank throughout the day. When asked, banking customers will cite convenience is as the top reason for choosing a bank, yet most pass one more conveniently located than their own. Our work for Landmark Credit Union gave people a genuine reason to switch: having more money.


Branding, Strategy, Creative Direction, Art Direction, Copywriting, Broadcast Production