NeoBrake Corporate Identity

NeoBrake Systems, a regional, yet world-class formulator and remanufacturer of premium heavy-duty brake linings, built their business the old-fashioned way: hitting the road and establishing relationships. Only, over the years, the big publicly traded global OEMs stormed the market and began squeezing smaller players out. But NeoBrake was an early adopter. So they came to YY&Y to start branding themselves big. Here’s their redesigned logo and corporate identity, featuring the new tagline: Reman up.


Brand Development, Creative Direction, Design, Copywriting