Nerd Smart Logo Designs

TriCore Engineering, a systems integration firm, is not your typical engineering outfit. They’re top notch in the field of fluid automation, but their accomplished engineering staff is anything but nerdy. So developed an entire logo mark to use in merchandising and premium giveaways to their customers and at trade shows. Once we coined “Nerd smart without the nerd part,” everything else fell into place. These designs keyed off the look of┬ávintage bottle caps.


SubBrand Development, Creative Direction, Copywriting, Design, Merchandising