When you’re an engineering firm, more than likely, people will assume your staff fits the stereotypical image of engineers. Brainy, lacking in personality, you know, all-business-no-play. In other words, nerds. But not at TriCore Engineering. This group prides themselves are being smart, all right, but the opposite of nerds. Credibility is paramount in their industry, so we developed a fun line of merchandise, so they could maintain their industry credibility yet show off their other side. B2B manufacturers aren’t known for exuding Nike attitude, but why not? We came up with a way to pull it off.