Yes, even funeral homes can have a unique brand voice, and our work for Schmidt & Bartelt demonstrates it. When we sat down with them to learn more about their brand, we discovered something very interesting: their funeral directors are regular people no different than your family and friends. There’s nothing “strange” or “creepy” about these professionals as is so often described by the general public. So we set out to dispel this perception in a humorous, yet respectful, way in these TV commercials.