When messaging is inconsistent, a brand’s core messaging and values muddy over time. A great strategy if you’re appealing to Porky Pig. Not so much if your event follows the world’s largest music festival on Milwaukee’s lakefront. So when the folks from Wisconsin State Fair wanted to re-establish themselves and stand tall out from under the shadow of Summeriest, we came up with a way to do both in this tag line. Maybe you can never go home again, but your brand can.