Florsheim Frogs TV

Earlier in his career, Steve had the good fortune of creating a national TV commercial that starred then reigning Masters Champion, Nick Faldo, and his caddie Fannie Sonesson, the PGA Tour’s first woman caddie, for Florsheim Frogs golf shoes. During the course of filming, Nick even shared an idea of his own for the next commercial: Him coming over a hilltop with an army of frogs following–the “Pied Piper” himself.


Concept, Copywriting